Why Benner Consulting Group?
Rhett has noticed that companies often struggle with ineffective leadership, lack of clarity, low morale, and inefficient processes. These challenges can lead to a decline in brand strength, a lack of new products, and inadequate marketing efforts. Ultimately, these issues result in declining sales, poor financial performance, loss of shelf space and customers, and the departure of top talent.
Moreover, Rhett has observed concerning trends within Independent Rep Groups, such as declining year-over-year sales and minimal customer awareness. These groups often exhibit an unwillingness to adapt to change, such as CRM systems, and display overall complacency. This inability to execute effectively can cause promising new products to fail at launch, marketing expenses to be wasted, and opportunities to be lost to competitors.
Many of these groups represent too many brands, causing a company to become an afterthought. They also struggle to generate enthusiasm, secure support from major retailers, and effectively communicate a company’s core purpose or "WHY" story. Given that reputations take years to build but can be destroyed quickly, it is crucial to take control and ensure the brand and customers receive the attention and service they deserve.
Rhett Benner
Founder
Rhett Benner is a visionary leader and founder of Benner Consulting Group.
With a proven track record in driving sales growth and fostering strong client relationships, Rhett's strategic insights and industry acumen have been instrumental in his success with industry leading companies such as Stanley Black & Decker, Newell Rubbermaid, Electrolux, Marmon (a Berkshire Hathaway Company), and Blum, Inc.
Renowned for his high-energy, no-nonsense approach, he embraces collaborative partnerships that drive exceptional results in fast-paced, dynamic environments.
A proud U.S. Coast Guard veteran and graduate of the University of Tennessee, he has completed over 40 marathons across the U.S. Rhett is deeply passionate about helping your company reach its fullest potential.
About BCG
Benner Consulting Group (BCG) is a Consulting and Independent Sales Representation Group with over 25 years of professional experience serving the industry's largest retailers in the Home Improvement, MRO, OEM, Distribution, Farm & Ranch, Traditional Hardware, and eCommerce channels. Our extensive knowledge and expertise in the consumer-packaged goods industry enable us to provide tailor-made solutions for our clients, driving growth and success in the market.
Our Expertise in Sales Representation
At Benner Consulting Group (BCG), we specialize in sales representation for the consumer-packaged goods industry. Our team thinks like the buyer, the retailer, and has a deep understanding of the market dynamics and consumer behavior, allowing us to craft effective sales strategies that maximize product visibility and drive sales for our clients.
Our Commitment to Deliver Results
Our commitment to delivering results is unwavering. We work tirelessly to execute tailored sales and consulting strategies that yield tangible outcomes for our clients. Our focus on driving measurable results sets us apart as a trusted partner in the consumer packaged goods industry.
Our Philosophy of Partnership
We believe in building strong partnerships with our clients based on trust, transparency, and mutual success. Our philosophy revolves around collaborative problem-solving and innovative thinking to overcome challenges and achieve sustainable growth in the competitive consumer packaged goods industry.
Our Extensive Industry Experience
With over 25 years of experience, Benner Consulting Group (BCG) has navigated the evolving landscape of the consumer-packaged goods industry. Our seasoned professionals bring a wealth of industry knowledge and insights, allowing us to anticipate market trends and deliver innovative solutions that propel our clients ahead of the competition.
