Welcome to Benner Consulting Group
Benner Consulting Group (BCG) specializes in delivering both professional consulting and independent sales representation services to businesses within the Consumer-Packaged Goods (CPG) industry. Our core focus involves strategically aligning business operations, improving team collaboration, refining marketing strategies, and fostering innovation. These efforts are designed to revitalize company performance, enabling them to surpass their competitors.
Leveraging over 25 years of experience, our team has supported major retailers across diverse sectors, including Home Improvement, MRO, OEM, Industrial Distribution, Farm & Ranch, Traditional Hardware, Specialty Cabinet Hardware, and eCommerce. We apply our extensive knowledge to provide targeted and effective solutions.
We are committed to assisting our clients in realizing their sales and distribution objectives. We achieve this through personalized consulting services and skilled sales representation, ensuring that each client receives support that is specifically tailored to their unique needs and challenges.
Creating & Aligning Strategy
Improve Team Collaboration
Optimizing Marketing Efforts
Telling the "Why" story about your company & Brand
Reestablishing Market Leadership
Why Choose Benner Consulting Group?
Take a closer look at your business. Anything look familiar?
If so, we can help.
1. Stagnation, Declining Sales, Loss of Marketshare. Team is complacent, no ambition, or maybe looking for direction?
4. Continuous ineffective Marketing, lack of brand awareness, poor campaign execution, or constant internal conflicts between Sales & Marketing?
2. Inability to position yourself as the clear choice, so your competitors are winning business that should be yours? Brand reputation tarnishing?
5. Missed opportunities with new product launches across customer segments due to lack of launch plans or roll-out strategy?
3. Struggling with defining the Strategy? Mission, Core Values, Strategic Priorities, or wrestling with how to go about detailing action plans?
6. Can't move forward due to unresolved internal conflicts, ineffective leadership, or lack of clarity across the organization?
How We Work
Consultation & Collaboration
At Benner Consulting Group (BCG), We believe in the power of collaboration. We provide personalized consultations to understand our clients' challenges and objectives, working together to implement effective sales strategies and achieve measurable results.
Sales Representation
We work closely with our clients to understand their unique needs and develop customized sales representation strategies. Our team leverages industry insights and market data to identify opportunities and drive sales growth for our clients.
Industry Expertise
With extensive industry expertise, our team is equipped to navigate the complexities of the Consumer Packaged Goods Industry. We offer on-site trade support and representation to ensure our clients' products are effectively positioned in the market.
_edited.jpg)
